Legoland: Profit with toys, Loss with Hotels and Theme Parks
Lego.com |
Everybody
knows about “Lego”, most of us when
we were kids we used to play to pile the bricks, after we started to play with
our kids with them. The story began in
1932 with Kirk Christiansen. 80 years have gone by and “Lego” has become leader of toys and has 8 theme parks.
1 min Video about Lego.com:
The original Legoland opened in Denmark in the '60s and was used as a marketing tool as well as a model shop that designed new products.
So, we can say
Lego is an expert in marketing and sales, about 98% of their goal is to make
kids happy, so what they design and create is real and it is safe for them.
Legoland and Social Media |
But …. What are
they doing wrong? They should be like Disney, they have a good product for a
good target, good marketing, so …why not?
I really wanted
to write this post because Marketing is not
everything and neither is Hotel service, you can design a great
campaign but sometimes things go wrong ..And you have the example with
Lego. Don’t you think so?
See you next
week, Susana
Just great info, thanks Susana
ResponderEliminarThank You Susana. I have known about Susana from this post. To ensure revenue management in Hotels, various marketing campaign by the revenue manager. This would be a great appreciation for the Hotels.
ResponderEliminar