Bloggers are important. (Travel Media). TBEX2015 in Lloret de Mar
Now it is quite impossible to understand the world of travel & tourism, without the opinion of bloggers, what they say on facebook, twitter and other social networks and thanks to the access of our social media accounts with the smartphone it has become greater role.
It is a trend that is not going to do nothing but grow at the expense of the magazines; especially specialist will be in the background.
Today's traveller is looking for experiences through travel blogs and it becomes easy to inspire to choose and hire next destination vacation.
- · The Bloggers role?
In a world like today where digital communication is important, it is clear that bloggers are journalists from the New Century. Their audiences in many cases exceed from any traditional written media.
Therefore, the role of the Blogger is a key influencer in the industry. That is, is a communicator who knows the sector in which it moves, knows how things work in advocacy, keeps sources and contacts, knows who to contact , has proven experience and does a good job offering good content and good stories. They have high number of visits, social media followers, good positions in rankings ... Those who meet these characteristics are the “king”.
- · Main value of it?
Blogs are new media, new media with specific characteristics that are its freshness, immediacy , interactivity , and his personality that tend to grow as each the vast majority of people are using the Internet as the sole source to learn , plan and book their travel . That is obvious.
Another advantage of the blog is that it allows to use a different language. They can discuss issues impossible to print, to criticize and ratings that have no place in the media and politically correct sweetened traditional travel . That one of the great values of a blog.
- · Trend or it’s the future?
There is a blog for every reader, so we talk about microsites , but more specialized . Very important detail when you consider that tourism studies confirm that the profile of travellers is increasingly segmented. And the competitiveness of destinations depends on its ability to develop and market tourism products specific.
Companies that adapt to the new values and are not afraid to bet on the new media , to create new strategies to seek leaders ... sure will benefit.