Gestión Hotelera - Social Media Marketing by Susana Puigmartí Google

lunes, 26 de enero de 2015

Bloggers are important. (Travel Media). TBEX2015 in Lloret de Mar

Now it is quite impossible to understand the world of travel & tourism, without the opinion of bloggers, what they say on facebook, twitter and other social networks and thanks to the access of our social media accounts with the smartphone it has become greater role.

It is a trend that is not going to do nothing but grow at the expense of the magazines; especially specialist will be in the background.

Today's traveller is looking for experiences through travel blogs and it becomes easy to inspire to choose and hire next destination vacation.
  • ·         The Bloggers role?

In a world like today where digital communication is important, it is clear that bloggers are journalists from the New Century. Their audiences in many cases exceed from any traditional written media.

Therefore, the role of the Blogger is a key influencer in the industry.  That is, is a communicator who knows the sector in which it moves, knows how things work in advocacy, keeps sources and contacts, knows who to contact , has proven experience and does a good job offering good content and good stories.  They have high number of visits, social media followers, good positions in rankings ... Those who meet these characteristics are the “king”.
  • ·         Main value of it?

Blogs are new media, new media with specific characteristics that are its freshness, immediacy , interactivity , and his personality that tend to grow as each the vast majority of people are using the Internet as the sole source to learn , plan and book their travel . That is obvious.

Another advantage of the blog is that it allows to use a different language. They can discuss issues impossible to print, to criticize and ratings that have no place in the media and politically correct sweetened traditional travel . That one of the great values ​​of a blog.

  • · Trend or it’s the future?

There is a blog for every reader, so we talk about microsites , but more specialized . Very important detail when you consider that tourism studies confirm that the profile of travellers is increasingly segmented. And the competitiveness of destinations depends on its ability to develop and market tourism products specific.

Companies that adapt to the new values ​​and are not  afraid to bet on the new media , to create new strategies to seek leaders ... sure will benefit.


domingo, 18 de enero de 2015

INKATERRA Perú Award 2014: Luxury and Sustainable Tourism

The National Geographic Society have recently announced its newest foray in world-class travel experiences. The initial collection includes 24 properties on six continents, one of which is our very own Inkaterra Machu Picchu Pueblo Hotel.

Inkaterra, Peru's leading provider of luxury and sustainable hospitality, has won since their opening in 2007 till today more than 15 awards for Conservation, Ecolodges, Adrian Awards, Travel Condé Nast, etc....

"This is wonderful news for the entire team at Inkaterra; we are honored to have won such a prestigious and highly regarded award. It is a testament to 37 years of hard work, dedication and determination to always be at the forefront of conservation and sustainable tourism,” says José Koechlin, CEO of Inkaterra.

 The Tourism for Tomorrow Awards are one of the world's highest accolades in the travel & tourism industry and are aimed at recognizing the best-of-the-best in sustainable tourism worldwide. All applicants go through a rigorous process that includes site visits, and winners are chosen by an international team of 15-20 judges, representing a wide range of professional backgrounds and expertise in the travel & tourism industry.

Inkaterra is a Peruvian organization that celebrates 37 years of experience in sustainable tourism initiatives. It focuses on preserving and rescuing Peru‟s geography, nature, customs and cultures and sharing them with the world and has an alliance with the NGO Inkaterra Association (ITA) through which the company‟s profits are invested in research, conservation, educational and social development programs.

 Inkaterra currently operates Inkaterra Machu Picchu Pueblo Hotel, named by Travel+Leisure magazine as one of the “World‟s Best Hotels” for 2013; Inkaterra Reserva Amazonica, located on the Madre de Dios River, in Southern Peruvian Amazon rainforest, and a pioneer of conservation and sustainability in Peru; Inkaterra La Casona, a 11-suite boutique hotel in the historic city of Cusco, first and only Relais & Châteaux hotel in Peru; and two newly launched boutique hotels El MaPi in Machu Picchu pueblo and Hacienda Concepcion in the Amazon, under the affordable brand byInkaterra.

I hope you enjoyed the post as I did when I was looking for the information ¡¡ And once again I like to reafirm that Sustainability in the hotel industry exists and I like to share it with you, please feel free to comment my post ¡¡

Thank you


martes, 30 de diciembre de 2014

Happy New Year 2015 !!

Tomorrow is a big day for all the hospitality industry, most of them  have prepared lovely settings, great music orchestra, party for kids, babysitters, activities, etc..... all you could dream of, they will have it. 

Because that is their work, they like to understand the customer's needs and will try to offer them. Easy.

... That is the Xmas and New Year's Spirit and we have the pleasure to work for it!

It sounds great and it is, if you do not like it, it only means that you are not prepared for this industry, so just forget and look for another job !!

I want to share with you my last video, a 40 seconds New Years Card and I hope you like it. :) 

Happy New Year's Eve !!!
¡Feliz Año 2015!