Gestión Hotelera XXI - Social Media Marketing by Susana Puigmartí Google

sábado, 25 de octubre de 2014

Travel Bloggers are very Important. Tourism - Blog

Now it is quite impossible to understand the world of travel & tourism, without the opinion of bloggers, what they say on facebook, twitter and other social networks and thanks to the access of our social media accounts with the smartphone it has become greater role.

It is a trend that is not going to do nothing but grow at the expense of the magazines; especially specialist will be in the background.

Today's traveller is looking for experiences through travel blogs and it becomes easy to inspire to choose and hire next destination vacation.
  • What´s the Bloggers role?

In a world like today where digital communication is important, it is clear that bloggers are journalists from the New Century. Their audiences in many cases exceed from any traditional written media.

Therefore, the role of the Blogger is a key influencer in the industry.  That is, is a communicator who knows the sector in which it moves, knows how things work in advocacy, keeps sources and contacts, knows who to contact , has proven experience and does a good job offering good content and good stories.  They have high number of visits, social media followers, good positions in rankings ... Those who meet these characteristics are the “king”.
  • What’s the main value of it?

Blogs are new media, new media with specific characteristics that are its freshness, immediacy , interactivity , and his personality that tend to grow as each the vast majority of people are using the Internet as the sole source to learn , plan and book their travel . That is obvious.

Another advantage of the blog is that it allows to use a different language. They can discuss issues impossible to print, to criticize and ratings that have no place in the media and politically correct sweetened traditional travel . That one of the great values ​​of a blog.

  • What do you think it’s a trend or it’s the future?

There is a blog for every reader, so we talk about microsites , but more specialized . Very important detail when you consider that tourism studies confirm that the profile of travellers is increasingly segmented. And the competitiveness of destinations depends on its ability to develop and market tourism products specific.

Companies that adapt to the new values ​​and are not  afraid to bet on the new media , to create new strategies to seek leaders ... sure will benefit.

So I think the idea was also important, to let know everybody that we need collaboration between all of us involved in this game: journalists , editors, tourism businesses, destinations, airlines , hotel chains, computer ....

I hope you liked my last post, as you may notice I am a believer of Travel bloggers and the future …


miércoles, 15 de octubre de 2014

You cannot fly with more than 10 kg … but you can take lots of alcohol.

Do you think drunk air passengers could affect tourism standards?

A Ryanair plane was forced on Tuesday (September) to deviate from its route between the Scottish city of Glasgow and the Spanish island of Ibiza to land in France, Beauvais Airport, about 80 miles from Paris. The reason for this forced landing was 14 Scottish passengers, who were drunk and presented a risk to flight safety.

The pilot’s decision was firm, mainly because in August another plane of the same airline experienced a similar situation while covering another route between Scotland and Ibiza. On this occasion, the staff threatened to land in Paris and leave the 30 passengers who were totally drunk, had insulted and threatened some cabin crew, and had vandalized furniture.

However, the flight reached its destination, where Spanish police boarded the plane, handcuffed themselves to the ring leaders and confiscated several bottles they had purchased in duty free shops in Scotland, before the departure to Spain.

In the most recent incident, the Ryanair pilot carried out his threat and the plane was diverted to France, where the French police gave them a special reception, escorting them off the flight they had ruined for the other passengers.

Apparently, happens often with groups of passengers coming mainly from the UK and Ireland, bound for Ibiza.

The strange thing is, that staff are so aware of any excess weight (you cannot take more than a 10 kg package), … yet are quite happy to allow a group of passengers who are obviously drunk and laden with bottles, onto the plane.

So, after reading what happened on these Ryanair flights – and on others, too – do you think this kind of behaviour affects tourism standards? What do you think about the policy of letting inebriated passengers on board, yet fussing about luggage weight? Should airlines be thinking of new policies? Or not?


domingo, 21 de septiembre de 2014

Perfil del Turista Chino Alojado en un Hotel o en un Alquiler Vacacional

¿Sabias que el color Naranja o el Rojo les trae buena suerte? o ¿que el nº 4 no les gusta nada ?. En Europa no estamos preparados, para los mercados emergentes con culturas totalmente diferentes a la nuestra, como China,  por este motivo he creado un power point, muy visual, fácil de entender cuales son las preferencias del turista chino.

Espero que os resulte interesante ya que es un país con más de un millón de habitantes y con muchas ganas de viajar y descubrir nuevas culturas y de practicar el turismo de compras en ciudades como Paris, New York, Londres, Barcelona, Sevilla, ...

Hasta la próxima semana :)