Blog Hotel Management y Social Media Marketing: Hotel Data Definitions & Middle East/ Africa Reports in March 2013 Google

jueves, 25 de abril de 2013

Hotel Data Definitions & Middle East/ Africa Reports in March 2013

RevPar March 2013

  • Average Daily Rate (ADR): Room revenue divided by rooms sold.
  • Market: A geographic area within a country. Markets are defined by STR and STR Global Limited.
  • Occupancy (Occ):Rooms sold divided by rooms available multiplied by 100.
  • Percent Change:Amount of growth - up, flat, or down - this period versus same period last year (month or year-to-date). Calculated as ((TY - LY) / LY) * 100.
  • Revenue Per Available Room (RevPAR): Room revenue divided by rooms available.
  • Rooms Available: The number of rooms times the number of days in the period.
  • Room Revenue: Total room revenue generated from the sale or rental of rooms.
  • Rooms Sold: The number of rooms sold (excludes complimentary rooms).
  • Year-to-date: Measures (Occ, ADR, RevPAR) are calculated using the sum of the values from January 1 of the given year.


 
YTD March 2013

Middle East/Africa reported positive performance growth during the first quarter of 2013, increased by 3.8% in occupancy to  67.1%, a 5.4% increase in average daily rate to US$179.57 and a:
  •  9.5% increase in revenue per available room to US$120.52.
  • Middle East/Africa region’s occupancy rose 5.9 % to 64.3 %
  • ADR was up 3.1 % to US$179.10 
  • RevPAR increased 9.2 %t to US$115.20.


Southern Africa was the only exception, negative RevPAR growth during the first quarter. This is mostly due to a reduction in ADR of nearly 5.0 % (in U.S. dollars). Northern African, though showing double-digit occupancy growth, is still reporting actual occupancy levels of below 50.0 %

Highlights among the region’s key markets for March 2013:
  • Muscat, Oman, rose 18%  in occupancy to 83.1 percent, reporting the largest increase in that metric. Doha, Qatar, followed with a 13.2-percent increase to 70.2 percent.
  • Amman, Jordan (-17.7 % to 64.7 %), and Beirut, Lebanon (-17.2 %to 52.6 %), reported the largest occupancy decreases.
  • Amman achieved the largest ADR increase, rising 12.7 % to US$166.44, followed by Dubai, United Arab Emirates, with an 11.5% increase to US$294.00.
  • Beirut fell 21.4 % in ADR to US$151.76, reporting the largest decrease in that metric.
  • 4 markets experienced double-digit RevPAR increases: Muscat (+27.8 % to US$211.14); Dubai (+14.2 % to US$257.63); Doha (+12.4 % to US$158.23); and Lagos, Nigeria (+10.0 % to US$204.19).
  • Beirut fell 34.9 % in RevPAR to US$79.89, posting the largest decrease in that metric.

See you next week !!!
:) :) :)
Susana

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